Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire Joe Weider

ISBN: 9781596701243

Published:

Hardcover

305 pages


Description

Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire  by  Joe Weider

Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire by Joe Weider
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 305 pages | ISBN: 9781596701243 | 7.57 Mb

In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make theMoreIn the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training.

Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joes boyhood dreams. The little muscle magazine Joe started, working at his familys dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing.

And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world. The Weider brothers are heroes to bodybuilders and fans all over the world.



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